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Monday, September 09, 2013
PR campaign for Peralta development?
ORANGE Unified Schools INSIDE
a news service of Orange Net News /O/N/N/ Independent insight into OUSD
PR CAMPAIGN FOR PERALTA DEVELOPMENT
REQUESTED BY OUSD TRUSTEE
REQUESTED BY OUSD TRUSTEE
At
the regularly scheduled Orange Unified School Board meeting on Thursday
September 12, 2013, Action Item 13F (page 30) is a request from Trustee Rick
Ledesma for a "Community Outreach" on the controversial proposed
Peralta site lease. The item states in part: "staff be directed to provide lease information on the proposed Peralta
site lease to all parents in the District" . It continues "That
information might be presented in the form of, but not limited to, a fact sheet
flyer, town hall information meetings, and/or any other form of communication
that best describes to parents the business details of this project."
The
Agenda item ends with "but in every
case should refer parents to the District website".
The
attempt for the Ledesma PR Resolution
comes after months of near universal community opposition and organizing
against the project. The only community
members to ever speak in favor of the project have been the four trustees- OUSD
Board President Tim Surridge, Rick
Ledesma, John Ortega, Mark Wayland who have pushed the project forward. Of the hundreds of citizens who have rallied, walked
neighborhoods, attended Board meetings and of the numerous dozens who have
spoke in public about the project at OUSD Board meetings- those four trustees
are the only ones on record for the project- and they are a slim majority.
Three other Trustees are on record and have publicly spoken against the
project- Dr. Alexia Deligianni, Kathy Moffat and Diane Singer.
Capitalizing
on the longtime frustration with development in the north Orange County Metro center, the neighborhood opposition has organized a
coalition that unites political and geographical factions from across the City
of Orange and throughout
the Greater Orange Communities. Hundreds
of yard signs opposing the project dot the Peralta neighborhood yards and have
started to be seen in other areas. The Greater Orange political elite, media
elite and community leadership all appear to united against the four Trustees
and the Peralta project. As one Peralta
opposition leader put it noting that the OUSD Board is split along gender
lines- "Those four men have even managed to alienate women". Not a
good sign in a community where the largest city has twice elected women mayors
in the most recent elections.
That
community leader also noted that the PR campaign's Fiscal Impact in the Agenda
Item is listed as Unknown. "Voting to spend school money on a PR
campaign for high density apartments is just another nail in the Peralta
Project coffin... and political careers."
Shrewdly,
the Save Peralta Property organizers have a two pronged organizing
path- as a neighborhood association with an
integrated communications outreach
as well as organizing politically.
After
being "flip-flopped" by Mark Wayland in the last election cycle, the
group is already gearing up to target Surridge and Ledesma in the 2014 cycle,
while protecting allies Singer and Moffat. "Next election we want a new majority that represents the voters, not
the developers".
Not
taking any chances on the all or nothing attitude of the 4 against the world
mentality of the Surridge majority, the Save Peralta group has already began to
focus on the city approval focus with the tag line "Stop the Residential Rezoning".
With
Ledesma and Surridge apparently willing to put their seats on the line for a losing
cause, that goal may not be far fetched. That is most apparent in the politics of the
publicity campaign. The Ledesma PR
Resolution specifically refers the "parents" back to the OUSD
website. The OUSD website currently has
six Peralta information links. Those
links open 119 pages of information. Parents who are intrigued by any OUSD
communication on the proposed Peralta apartment complex and do a Google web
search for more information will be directed to over a year's worth of publicity on numerous
sites CLICK ON GOOGLE.
As
one long time Greater Orange political activist noted "Surridge lost the political message as soon as those lawn signs
went up".
The
Orange , blue
and white signs lawn signs feature a simple orange circle\slash over the words
HIGH DENSITY APARTMENTS. The veteran of decades of political activism added "Nothing the District puts out at this
point can counter those signs simple message and really will be a waste of
staff time and money".
The
Save Peralta signs are so popular, the group has had trouble keeping up with
the demand. A neighborhood leader added
"If Ledesma expects to see hundreds
of OUSD parents rallying around signs with YES to High Density
Apartments...he is delusional".
To
further illustrate the political naivety and disconnect of the OUSD Board leadership, the September 12 meeting
includes Information Item 13 E (Agenda page 6)-put on the agenda by Tim
Surridge. The topic? Apparently Surridge's favorite:
"Board President Surridge
requests that the Board of Education discuss the disposal and/or utilization of
the Riverdale school site to maximize District revenue."
BLUE
RIBBON SCHOOL WAIVER
Just
as the Edu-crats start to fall all over themselves running from the dying last
gasps of the failed testing regiments of now sadly laughable law named No Child Left Behind (NCLB) OUSD's
September 12th Agenda features a Believe-it-or-Not moment.
Fairhaven Elementary
School-last year recognized as a National
Blue Ribbon
School- is the subject of
Agenda 12 D- A Public Hearing into a waiver over "Adult Testing
Irregularity" and statistics.
With the intrigue of 2 student IEP's and the allowable reading test questions to students- and the difference between 18 out of 369 or 18 out of 370 students
(equaling 4.86% as opposed to the deadly 5% threshold) has turned district
educators into statisticians that would make Major League Baseball aficionados
or NFL fantasy league players jealous.
Yes we know Fairhaven is the home of the Safe Harbor
statistical miracle...but come on lets all get real.
It could be Edu-crats NCLB self image! |
Need
more proof than the latest state scores and the dozens of federal waivers being
granted that the worst fears of NCLB have come true? Just read pages 9 and 10
of the OUSD Board Agenda and see image of their "god" the edu-crats
have molded education into.
INSIDE
the OUSD Board Agenda
The following are noteworthy
highlights of the OUSD Agenda. For the complete agenda see the link below.
Closed
Session
- 4 B -Appointment of
Administrators to open positions
- 4 C- Evaluation of
the Superintendent
Action
Items
- 12
A Walk to School Week
recognition CLICK ON WALK
- 12 B Lights on After School! recognition CLICK ON LIGHTS
- 12
E Adoption of Unaudited Budget
Actual
Information
Items
- 13 C Report on District and State Testing
Results (APR)
NEXT OUSD BOARD MEETING September
12, 2013
Next OUSD Board Meeting -OUSD BOARD ROOM
CLOSED SESSION- 5:30 pm
OUSD Regular Session: 7:00 pm
For AGENDA-CLICK ON : AGENDA
For more information call the OUSD
Superintendent’s office at 714-628-4040
For budgeting questions call Business Services at
714-628-4015
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