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Wednesday, January 22, 2014
OUSD revisits Peralta to sell
OUSD Trustees to discuss selling Peralta and other sites
The Closed Session Agenda Item 4 B (Closed Session starts at 5:30 pm) - Conference with Real Property Negotiations- includes discussion on four OUSD surplus properties : Killefer Site (
Lemon St.); Riverdale Site(Riverdale Ave); Walnut Site (site south of Santiago CMS); and the Peralta Site (N. Canal St.). The Agenda states that the purpose is "Instructions to negotiators will concern terms and conditions for possible sale of sites".
After a protracted fight with the Save the Peralta neighborhood association over leasing the land for multi-family apartments, in November, the OUSD Board majority lead by then OUSD President Timothy Surridge relented to the near unanimous community opposition to the project and voted to end the attempt to lease the land for high density apartments.
The Surridge Majority framed the proposed Peralta Lease as a way to "leverage" money to start upgrading the district's over-aging facilities. As part of its fight against high density apartments in their neighborhood, the Save the Peralta group and its allies seized upon the facilities upgrade issue and pledged publicly time and time again to support a third effort to pass an OUSD Bond to achieve badly needed school upgrades instead of developing the Peralta site. As it became clear months before the November vote that the momentum was with the Peralta neighborhood and its growing allies in the community, the isolated Surridge Majority began to float a new assertion about Peralta. The Surridge Surplus Property Assertion was that the community would NEVER vote for a School Bond as long as OUSD held surplus property. Any surplus property.
The Surridge Surplus Property Assertion was not grounded in any poll, data or reality. It was completely made up by the Surridge Majority in response to loosing its talking points on Peralta.
It now appears that having lost the ability to lease the property to a developer, the Surridge Majority is now prepared to sell the property to a developer under the pretense of getting a Bond passed.
In the last two OUSD Bond elections, OUSD surplus properties were never an issue. The only time surplus property was EVER an election issue in an OUSD election was in the 2001 Orange Recall Election. In that election community open space activists who wanted to preserve the unused OUSD Barham Ranch property as open space formed an alliance with community education activists in voting to oust the Reactionary Jacobson Majority. One of the first things that the new OUSD Citizen's Trustee's did after they won that election was to declare the Barham Ranch property surplus and sell it to the County of Orange to add to the county park lands. On October 24, 2002 the OUSD Board voted 5-2 to sell Barham Ranch to the county. Three of the original OUSD Citizen Trustees who voted to sell Barham Ranch are still on the OUSD Board: Board President John Ortega, Rick Ledesma and Kathy Moffat.
Since 2001, numerous Greater Orange developers and politicians have tangled with open space advocates over Barham Ranch, Fieldstone\Sully Miller, Ridgeline, Rio Santiago and Peralta. Each time community open space advocates responded by and flexing their political and legal muscles using the same time tested methods of organizing and creating far-reaching alliances to fight the development projects. Still the developers and their political backers continue to use the SAME arguments that were used over a decade ago (see link below) for development of scare open space. Until now.
Now they are just making up facts.
The Surridge Surplus Propety Assertion that voters will not support a school bond is completely made up. Unfortunately the exact opposite is true. By selling the Peralta property to a developer-especially
Fairfield the developer that lost the lease- has the potential of alienating a vast majority of potential OUSD Bond supporters.
So the question is, "What really is the ultimate goal of the current OUSD Board majority?"
If it is to pass an OUSD Bond, then it is time to put aside the surplus property issue.
If it is to privatize the surplus property, then it is time to put aside the Bond issue.
Linking the two issues is a political disaster in the making and a no-win situation for OUSD students, staff and schools.
For more information CLICK ON: BARHAM RANCH
"Imagine" OUSD hiring a PR firm for $50,000
The January 23, 2014 Agenda Action Item 12 B has OUSD Trustees spending $50,000 to hire Kanatsiz Communications- also known as KCOMM a public relations firm started by a Chapman University graduate Sinan Kanatsiz .
Originally hiring a PR firm was proposed as a way to communicate with the community about the High School Facility Master Plans in preparation for an OUSD Bond Election. Legally , the school district cannot use public funds to support the Bond once it is approved to be placed on the ballot. In further discussions, the OUSD Board expand the proposal for a PR firm to include touting OUSD student achievement and for a PR campaign on the Common Core initiatives mandated by the state.
The Agenda item written by OUSD staff notes that regulations of the Local Control and Accountability Plan "includes community outreach as a mandate". What the agenda item fails to mention is hiring a PR firm is not a "mandated" community outreach program. The district's Community Development Department currently handles the communication duties the district would now assign to a PR firm. OUSD has numerous community outreach initiatives that already meet that mandate. From the OUSD dedicated cable channel, to district and school websites, school reports and newsletters, school twitter accounts, school and program Facebook pages, OUSD E-Blasts and RSS feed, the Superintendent's State of the School address, School Site Councils, ELAC meetings and the free service of School News Roll Call that provides direct communication with the community about school achievement and other issues. All of these OUSD currently does within the current OUSD budget priories. Can spending $50,000 do more?
Kanatsiz Communications focuses on "social media" including their own You Tube Channel called KCOMM TV for PR purposes. KCOMM PR is geared to lengthy 30 minute news-like productions. This lengthy production was made for the Orange County Department of Education.
Compare that KCOMM production with the latest OUSD "in-house" produced production on the newly revamped OUSD Home Page- all done "in-house" . In line with former OUSD Superintendent Dr. Drier's practice of using OUSD's own talent instead of hiring expensive consultants with scarce tax dollars, the OUSD "Imagine" video was produced by one of OUSD's very own-Canyon High School Teacher Alex Graham. So go ahead and compare-which production is engaging and worth $50,000- a San Clemente PR firm or OUSD's home grown production?
For OUSD's own Alex Graham's IMAGINE video CLICK HERE to view VIDEO on OUSD Homepage : IMAGINE
Over the last fifteen years the major local trusted news communication in the Greater Orange Community has developed into an informal network of almost a hundred closely held community private email lists and community controlled media that can rapidly communicate vital information to all segments of the Greater Orange Communities.
Case in point of how the local private communication networks work was recently related in an experience that OUSD Trustee Rick Ledesma shared at an OUSD Board meeting last year. Ledesma related that he was constantly being approached by local community members everywhere he went asking "Which trustee seats were going to be eliminated?" under the Surridge Plan to eliminate the two trustee seats. Ledesma related that it was frustrating to address that issue everywhere he went instead of real school issues. The Surridge Plan to eliminate two trustee seats was never in local papers, or on social media. The story was emailed on private closed email networks. The story spread quickly throughout the Orange Communities. News in Greater Orange is locally controlled.
Ironically, the trustee who suggested hiring a PR firm was Trustee Rick Ledesma.
What does $50,000 get a school district? You would IMAGINE it gets up-to-date information. Right?
You might IMAGINE that a PR\communication company would keep up-to-date on posting their "monthly" newsletters. As of this posting the last "monthly" newsletter on the KCOMM site is from six months ago...July 2013. Click on : KCOMM NEWSLETTERS
You might IMAGINE that a PR firm would also be on top of their own image. As of this posting, on the KCOMM website, the latest "press" about KCOMM was information was from May 2013. That headline proclaims:
Christie Camp Strikes Gold in
Californians Have Been Generous to Christie Campaign
The dated news item included:
Mr. Christie attended four fundraisers in
California in February, with the most attention going to the event hosted by Mr. Zuckerberg at his home in Palo Alto. "He captivated us," said Sinan Kanatsiz, founder of the KCOMM Internet marketing firm, who attended the event. "You have 60 top technology executives in Zuckerberg's living room, and you could hear a pin drop when Chris Christie was speaking.
California has taken a shine to Gov. Chris Christie, with West Coast technology entrepreneurs and entertainment moguls donating tens of thousands of dollars to the re-election campaign of a
Republican leading in the polls by a wide margin. New Jersey
CLICK ON: KCOMM PRESS
CLICK ON: KCOMM PRESS
Once again...this is the LAST "news" story posted on the official KCOMM website. You might IMAGINE that a communications PR firm to be up to the minute on all aspects of the news-especially their image.
OUSD experimented briefly with Twitter before giving up on it. As of this posting, Sinan Kanatsiz's personal Twitter account has not been updated for over a month. CLICK ON: KCOMM TWITTER
In addition the much self-touted KCOMM "Newsblaster.com" site has reportedly hacked in 2009. It now has been discontinued and brings you directly to the outdated KCOMM site. (CLICK ON www.newsblaster.com).
So if a PR company can't keep their own social media and websites up-to-date- IMAGINE what they can do for OUSD for $50,000?
To see OUSD's current Communication Plan CLICK ON: OUSD PLAN
Ortega proposes taking Board meetings on the road
Action Item 12 D on the January 23, 2014 has OUSD Board President John Ortega taking a page from OUSD School Board history-taking the show on the road. Ortega has proposed to hold the next four regularly scheduled Board meetings (2/13, 2/20, 3/13, 3/27) at each of OUSD's four comprehensive high schools. The purpose is to get community input for the facilities master plans for each of the high schools.
Thirteen years ago after the Orange Recall (which is when John Ortega was elected) and the following regular election when the Recalled Trustees tried unsuccessfully to win their seats back, the newly elected Citizen's Trustees began holding the regular OUSD Board of Education meetings all over the Greater Orange Communities. All across the district, the newly elected Citizen Trustees met in high school and middle school multi-purpose room. The district provided interpreting services so community members who did not speak English could attend the meetings. The "on the road" Board meetings were hugely successful in bringing in district stakeholders- students, parents, teachers and community members- who had never attended a meeting to see the Trustees. As the newly elected trustees met in each community, they listened and learned those communities' concerns and needs. It was a masterful public relations coup that helped Greater Orange move on past the years of distrust and ranker.
In response to an inquire from /O/N/N/ about the plan, the watchdog Greater Orange Communities Organization Roundtable Steering Committee responded by email;
"President John Ortega's first initiative as Board President is a positive direction not only for the Trustees, but also for the community. We applaud President Ortega for his leadership in reaching out to the numerous communities in Greater
. The honest open approach to working toward a community school bond is a welcome change of tactics over past stealth attempts to pass a facilities bond." Orange
OUSD moves to add electronic cigarettes to illegal tobacco policy
As numerous cities move to restrict the explosion of electronic cigarette stores, schools are also grappling with how to deal with "e-cigarettes" being brought onto school property. OUSD Trustees will hear Information Item 13 A (page 8) as the first reading of a policy banning electronic cigarettes on district property.
NEXT OUSD BOARD MEETING Thursday January 23 , 2014
Next OUSD Board Meeting -OUSD BOARD ROOM
CLOSED SESSION: 5:30 pm
OUSD Regular Session: 7:00 pm
: http://www.orangeusd.k12.ca.us/board/pdf/2014/agenda0123.pdf AGENDA-CLICK ON
For more information call the OUSD Superintendent’s office at 714-628-4040
For budgeting questions call Business Services at 714-628-4015
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